How Regional Culture Shapes Global Business

June 29, 2026

What happens when two places feel familiar, but operate by a different set of unwritten rules? Brett Parry from Aperian returns to Relocation Leader for a conversation on how regional cultures in the United States can mirror, contrast with, and sometimes mislead our expectations of business environments around the world. From San Francisco, Chicago, and Warsaw to London, Tokyo, and Sydney, the discussion explores how communication styles, relationship-building, trust, and workplace expectations can vary in ways that are easy to overlook. The takeaway is practical: cultural preparation is not about memorizing rules. It is about learning to question assumptions, read the room more effectively, and enter new environments with the awareness needed to build trust, adapt well, and succeed personally and professionally.